Bonnevague

A food house born on social, with a dry CDMX voice. Helados Buenaonda makes gelato and sorbet with real technique and zero foodie cosplay. The point was always that it tastes good. Come Buenaonda takes the wider lane: technique, honest reviews, and cooking in dumb places. The bit's real, and so is the dessert.

The engine under the brands, and the real asset. Two loops run on one data warehouse. The organic loop scores every post by conversion-per-attribute, the read on which technique and hook actually win an audience. The paid loop mass-tests AI-UGC creative with kill-or-scale economics for physical product. Content and commerce become one unit of data, so brand N costs a fraction of brand 1.

A premium all-inclusive pet care brand consolidating Mexico's fragmented brick-and-mortar market. One destination for veterinary, grooming, daycare, and boarding under a single membership.

Functional supplements built around adaptogenic mushrooms. Daily blends for energy, focus, sleep, and recovery. Clean labels, clinically-grounded dosing, and full ingredient transparency. Made for people who actually read what they put in their body.

Veterinary-formulated adaptogen protocols for pets: stress, joint, gut, and immunity blends. Direct-to-consumer subscription with ingredient transparency and clinician-backed dosing. Built for owners who treat their pets like family and want supplements that actually do something.

LATAM distributor of premium European paragliding equipment: wings, harnesses, and instruments. Built the regional dealer network, ran pilot training and certification programs, and grew the free-flight community across Mexico and the region. Exited to a strategic operator.

Personalized, clinically-assisted weight management. Combines medical consultations, evidence-based pharmacology including GLP-1 therapy when applicable, individualized nutrition, exercise programming, and medication delivery, all within a subscription model. Telemedicine-first, all-inclusive care.